What views, taps, scans and clicks actually mean.
Profile views — how many times your page was opened, no matter how someone got there.
NFC taps — someone held a phone against one of your cards or stands.
QR scans — someone pointed a camera at one of your codes.
Direct visits — someone typed or followed your link, for example from your Instagram bio.
Clicks — how many times each individual button was pressed. This is the most useful number on the page. If your menu button gets pressed four times as often as anything else, move it to the top.
A healthy pattern is plenty of views with plenty of clicks. Lots of views and almost no clicks usually means your buttons are in the wrong order or badly labelled.
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